Auntie Anne’s Pretzels

Creative Direction / Visual Identity / Logo Design

This is a conceptual person project that I decided to take on after visiting Auntie Anne's in the mall. I found that their logo felt dated and typography could be improved.  So I decided to make the pretzel mark represent more of a heart and update the positioning statement from “Pretzel Perfect” to “Love Is All We Knead”.  The goal here was to make subtle changes that would be easily implemented.